Thread: A Tale for the Time Being:
The Power of Storyteliing
Storytelling is something that’s been with us since childhood, but it’s becoming an increasingly powerful tool in brands and marketing, reaching out and connecting with people. Fraser Allen, CEO of White Light Media, will take us through the world of storytelling from this new perspective in an exciting look at crafting and projecting your brand.
Fraser Allen has worked in magazines for 25 years, launching a wide range of award-winning consumer, B2B and employee titles, print and online. He is also Publisher of Hot Rum Cow, a member of the Content Marketing Association and a former Chairman of PPA Scotland.