Magfest #05: Fight For Your Audience.

As September rolls in, it’s time for Magfest, the pinnacle of excellence in terms of magazine conferences. This year sees attendees learn how to fight for their audience in all senses of the word.

After a warm welcome from Neil Braidwood, during which we were asked to consider what it was that each of us love about magazines, Nikki Simpson took to the stage to thank her team for their hard work, clearly buzzing with excitement for the day ahead.

We were then introduced to Helenor Gilmour, our host for the event, before being handed over to the incredible Vanessa Kingori, editor of GQ. Vanessa explored changes in the industry, highlighting that while adapting is often key, knowing when to hold true is equally important. Continue reading “Magfest #05: Fight For Your Audience.”

Glasgow Comic Festival’s 9 Panels

Glasgow Comic Festival very kindly invited SYP Scotland to their first ever industry conference at Glasgow’s CCA on Friday 1st July.

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“From humble beginnings…”

Festival director Sha Nazir opened the day by talking about just how far Glasgow Comic Con has come; from a room with 500 people in its first year – to thousands of attendees and a host of international guests in 2016. This is the first comic industry conference that they’ve run as part of the festival and we hope it’s the first of many.

Continue reading “Glasgow Comic Festival’s 9 Panels”

#MPconf16: The Bookseller Marketing & Publicity Conference

marketing.pngWe were delighted to attend the Bookseller’s Marketing & Publicity Conference in London last week, so here is a rundown of the sessions from the day. From audience building to promoting reading as an activity, tiny indie budgets to getting the most from emails, all areas of publicity and marketing were covered. Continue reading “#MPconf16: The Bookseller Marketing & Publicity Conference”