Wearing Many Hats: Daily Life at ThunderStone Books.

Blog by co-founder Robert Noorda.
Blog by co-founder Robert Noorda.

Publishing is an interesting intersection of business and the arts. That’s actually one of the things I love about it, the opportunity to mix lots of different fields.

In a small publishing company like ThunderStone Books, we don’t have the luxury of having different departments to handle each aspect of the company. Generally, we have two distinct areas we need to work on: production and marketing. Production is a mix of creative work and technical analysis. We look at sketches from our illustrator, read the latest edits of the books we’re working on, typeset the finished product, and design supplemental materials.

Marketing is a more difficult task to manage; it can easily expand to fill whatever time we have available. There’s always more people to contact, more emails to reply to, and more ads to run. Marketing primarily becomes an issue of priorities. I really enjoy making book trailers for our new releases, but is that more effective than sending out press releases? What about emailing bookstores to get our books stocked? The near-infinite amount of potential marketing channels makes it incredibly easy to spin your wheels while accomplishing absolutely nothing.

books (2)

Additionally, our tasks vary based on book content. We focus on children’s education, primarily science and Chinese language. We will answer science questions, research experiments, study Chinese culture, and translate foreign languages. Publishing is not only art and business, but also whatever the books are about.

It’s often tough to switch gears and start working in a completely separate part of the business, but it’s also what I love about this job. On any given day, there’s a great chance that I will be using Mandarin, After Effects, and a myriad of marketing and business skills. And I learn more every day.

ThunderStone Books: Website | Twitter | Facebook | G+ | Youtube

Advertisements

2 thoughts on “Wearing Many Hats: Daily Life at ThunderStone Books.

  1. Pingback: #howtopub: How to Start Your Own Publishing Company | SYP Scotland

  2. Pingback: #howtopub: How to Start Your Own Publishing Company | Heather Writes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s