Magfest #05: Fight For Your Audience.

As September rolls in, it’s time for Magfest, the pinnacle of excellence in terms of magazine conferences. This year sees attendees learn how to fight for their audience in all senses of the word.

After a warm welcome from Neil Braidwood, during which we were asked to consider what it was that each of us love about magazines, Nikki Simpson took to the stage to thank her team for their hard work, clearly buzzing with excitement for the day ahead.

We were then introduced to Helenor Gilmour, our host for the event, before being handed over to the incredible Vanessa Kingori, editor of GQ. Vanessa explored changes in the industry, highlighting that while adapting is often key, knowing when to hold true is equally important. Continue reading “Magfest #05: Fight For Your Audience.”

Publishing Round-Up: 26th September 2016.

 

Don’t forget that deadline for applications for both the Mentoring Scheme and the Saltire Society Literary Awards shadow panel close on FRIDAY 30TH SEPTEMBER. Get your applications in ASAP to gain invaluable insight into the industry and to boost your CV.


His Bloody Project’s sales leave Booker shortlist rivals for dead

‘A little-known novelist with a tiny independent publisher in Scotland is enjoying an extraordinary sales rush after being shortlisted for the Man Booker prize.

His Bloody Project, Graeme Macrae Burnet’s tale of murder in a remote Highland crofting community in the 19th century, is leading sales of shortlisted books by a significant margin, according to the most recent figures available. Its closest and far better-recognised rival is selling more than a third less.

It is the first time a Scottish writer published by a Scottish publisher has made it to this stage in the competition.’

Read more about His Bloody Project here.

Continue reading “Publishing Round-Up: 26th September 2016.”

Publishing Round-Up: 19th September 2016.

As the new cohorts have started on their publishing courses throughout Scotland we thought it was time to bring back the weekly Publishing Round-Up which brings you the previous week’s key news into one handy post. A round up will be posted every Monday throughout the term.

Before we get to the latest don’t forget that we have our first event of the academic year on Thursday 22nd in Akva, Edinburgh – our September social! Bring your friends and colleagues for an evening of chat. Free for all – join the Facebook event & get your tickets.


MagFest brings big-hitting magazines to Edinburgh

MagFest 5PPA Scotland’s MagFest was at Edinburgh on Friday 16th showcasing some of the best established and upcoming magazines in the Scottish industry.

Magfest is Scotland’s biggest magazine event, with magazine publishers and enthusiasts coming from far and wide to be inspired by the international speakers, meet others in the industry and hear about the latest developments in the magazine world.

This year’s theme was Fight For Your Audience – because that’s what the industry is doing – not only fighting for market share, but also fighting on behalf of readers.

Speakers included Connect Publications, DC Thomson, Family Media Group, Grapevine, Herald & Times, Holyrood Communications, Paragraph Publishing, The Big Issue, The Drum, The Skinny, Think, White Light and Wyvex Media. Continue reading “Publishing Round-Up: 19th September 2016.”